Pinterest up in search referral traffic, who is shifting their SM strategies?

According to Shareaholic (link at end), Pinterest is gaining on Facebook for referral traffic to websites. (SEO still takes #1, of course). My question is: is anyone seeing this and adjusting Pinterest activity or is it insignificant? I am seeing this trend, but my audience is Pinterest friendly (crafts) what do other blogs see? https://blog.shareaholic.com/search-engine-social-media-traffic-trends-report-2017/

Submitted June 27, 2018 at 12:22PM by OrigamiFoodie https://www.reddit.com/r/Blogging/comments/8udyfc/pinterest_up_in_search_referral_traffic_who_is/?utm_source=ifttt