Good strategy to use a blog to low key promote another business endeavor?

I run a fitness blog but also run a fitness clothing company. They are not directly related. Has anyone had success using different “businesses” to promote one another? Or should they merge? Thanks guys!

Submitted March 31, 2020 at 05:21PM by theartofdadliness https://www.reddit.com/r/Blogging/comments/fsrn0e/good_strategy_to_use_a_blog_to_low_key_promote/?utm_source=ifttt